Many business owners are baffled by SEO and what it is... In confusion they throw up their arms and abdicate that side of their business, paying whopping monthly fee's and having no idea what they’re getting in return.
This may even be you... You’re NOT ALONE! Unfortunately we meet tonnes of people like this every year.
Even as an online marketing specialist I'm sometimes stumped by SEO jargon and Google ranking techniques... To be honest, like everyone else, I've been known to switch off when people start talking about it.
But the fact is, Google move the goal-posts constantly and SEO is an ever-evolving beast. Understandably, the everyday business person doesn't want to know about it, so they turn over the role to a specialist that’s all over Google every day.
But how do you know if they're doing their job and can be trusted to know what they’re talking about?
Unfortunately, there are some cowboys out there and recently we've caught a few out.
Some believe SEO itself to be a complete hoax because of the damage these cowboys had caused - however, what we do know is that so long as there are search-engines, there will always be a way to optimise your site to rank higher.
You may think receiving a 32-page report each month (that you may not understand) means your ‘trusted’ SEO specialist is working super-hard, optimising your Google ranking.
What you don't know is any person with an ounce of smarts can download free Google reports – and there’s a good chance that is exactly what your specialist is doing!
What you should be concerned about is the potential harm they may be causing to your website by using cow-boy tactics to try to achieve higher ranking (if they are doing anything at all.)
Too often we’ve seen clients that have engaged an SEO ‘expert’ and see no increase in traffic, only to find after some quick research that they’ve done nothing at all.
It’s really disappointing to see clients being taken advantage of like this – and it’s a costly mistake!
SOOO, we’ve put together a FREE offer for you...
We’d like to offer you a FREE 5-point website and SEO check to make sure you’re getting the most out of your SEO company (or freelancer).
It only takes minutes and it will either be completely reassuring for you to find your SEO company is doing everything they can to maximise SEO for you...
It’ll be a disappointing eye-opener as to what they haven’t done at all.
Either way, at least you'll know what's really going on behind the scenes.
Are you up for the challenge?
Simply click this button, fill out the form and one of our team will personally check out your site then send you a 5 Point Report.