“I don’t understand what a sales funnel is”
We’ve heard this countless times.
Honestly, we reckon that many people struggle with the sales funnel concept and the mental picture of customers passing through a funnel, just adds to the confusion.
Let’s face it, in real life, people don’t enter a funnel-shaped object and wander through ever decreasing walls only to get squished out the other end as a paying customer, do they?
Added to the confusion is a host of names for sales funnels, like sales pipelines, sales process maps, revenue funnels, marketing funnels and more recently, names like microsites and pop-up websites are trendy ways of saying the same thing
Here’s a simple explanation
Unlike an info-overloaded website, a Sales Funnel has one clear, easy to understand, message about one product or service with a simple call to action.
Why is a single message important?
In the world of online marketing, we’re constantly told to fill our websites with more and more content. This is great for Google rankings but confusing for customers who’re looking for one single answer to whatever question they asked Google. This can be the difference between buying from you or your competition.
A Sales Funnel allows you to give the customer that single piece of information and drip feed them more info, building trust in your brand and “funneling” them towards a purchasing decision.
Ultimately, a Sales Funnel leads to more sales.
Now, couple that with a powerful CRM system that has built-in performance measurements and you can begin to scale your online sales in a way no other generation of businesses has been able to do in history… A system that can
- Grow your sales
- Convert new customers
- Add value to your business
- Measure ROI on advertising spend
- Increase the number of transactions per customer
- Re-Engage old customers
- Plus heaps more...
Get in touch and find out how a sales funnel could grow your leads and automate your pipeline
For more info about sales funnels and other campaigns, check out our case studies.
“There’s Absolutely No Way You Can Sell Septic Tanks Online!” There’s always the glass half empty types out there, in the case of Biolytix they were very nearly right… Our mission… To prove them wrong. When we were first engaged in this project, it was, to be fair, a bit of a sick puppy Some other marketing crowd…Read the full case study
Where It All Started… The Marketing Funnels That Launched An Idea Disclaimer Before jumping into this case study, we’ll add a quick little disclaimer here. Consulting business, My Business People is owned by our founding director, Matt Jull. Now that’s all cleared up, we’ll add this statement. Automation Central wouldn’t exist if it wasn’t for…Read the full case study
“I’ve Known About You For Years But I Couldn’t Find You On Google” This was my opening line to Alan at Giles Carpets, a well-established local carpet retailer that in my mind had “been around forever” and should’ve been easy to find. That’s when Angela Giles, who’d been listening in to the conversation, piped in…Read the full case study
“We have limited options to promote this because of an exclusive deal with the reseller – can you help?” EliteScreens, a very cool, innovative flat-pack, push-together, fencing product is part of nationwide import business, PSP Limited’s product range. PSP has an exclusive deal with building materials and hardware supply giant, Placemakers who are the sole…Read the full case study
“My websites not converting any appointments!” “Matt can you fix this?” Vic Harrison was exasperated, she’d had this website for almost a year and no more than five customers had booked a pre-purchase house inspection via the booking system. RedLBP is a property inspection business headquartered in Christchrist, New Zealand and a major part of their…Read the full case study
“Is there any way we can target Real Estate Professionals?” Franchise Group, Red LBP, know their bread and butter comes from Real Estate Professionals who’re a powerful source of leads and referrals for them. They needed a way to market to them directly and GET RESULTS. They had tried a few emails to their database…Read the full case study