EliteScreen - Landing Page
"We have limited options to promote this because of an exclusive deal with the reseller - can you help?"
EliteScreens, a very cool, innovative flat-pack, push-together, fencing product is part of nationwide import business, PSP Limited's product range.
PSP has an exclusive deal with building materials and hardware supply giant, Placemakers who are the sole stockists of this unique product in New Zealand.
Because of this arrangement, external promotion of the product is somewhat limited but PSP, like any business, want it to sell successfully and so they came to us for help.
When Group Marketing Manager, Jess Sit first showed us the amazing EliteScreen product range, the only online promotion for it was an info page, buried five levels deep on the PlaceMakers website and a branded domain name redirecting to it.
- Build a landing page to collect leads
- Make it responsive for small devices
- Host downloadable information
- Set up on page SEO and Google tracking codes
- Run Google Ad campaigns
- Redirect the domain to the new landing page
During a previous project, Jess had commissioned us to set up Ontraport as their preferred inbound marketing CRM and she wanted to make full use of the system to gather and track leads from the landing page.
Working with Jess' in house designer who laid the landing page we then optimised it for mobile devices (the layout is slightly different for this), building in the on-page SEO as we went.
Some automation was also needed along with custom fields and tracked links and code before making the project live.
The landing page is hosted within PSP's Ontraport account as is all the automation of the supporting campaign to notify the company reps of any inquiry in their region.
OntraPages Landing Page
Since the completion of the landing page, Jess' in-house team has added additional promotional material to the page and our Google Ads campaign has begun to drive new leads to the website and the lead capture form fills are doing their job with the new leads being routed to PSP's Sales Reps for follow up.