What is Google Ranking?
Google website evaluators are teams of real people, not faceless bots!
These evaluators work with a sliding scale that allows them to rank your website.
How they rank your website affects where your website shows up on Google organic searches.
Evaluators measure your content and pages between ‘lowest’ and ‘highest’ (highest being best) based on the quality of your content in their eyes.
This scale is applied to all of your pages on your website, not just your homepage.
The more ‘highest’ ranks you get, the higher your chances are of getting a higher listing on their search engine page.
Conversely, the more ‘lowest’s you get, the further down the pages you’ll probably appear.
Real Links To Lift Your Google Ranking
First on the list here for Google evaluators is that they want to see clearly on your homepage who is responsible for the design and content on your website.
This is just to assure readers that you are a legitimate and trustable site.
Contact details are essential, and the more the better.
While some companies will only have a “submit your query here” box for contact, it’s important that readers have a variety of ways to contact you.
Phone numbers, email addresses, links to Facebook and other social media platforms and the likes are really important to Google.
The reason Google likes a lot of links is that they create more online traffic for Google to track.
Trust and know that Google evaluators will catch you out if you plagiarise material from other sites. The evaluators check each page on your website and look for any signs that your material is simply ‘copied and pasted’ from somewhere else. This includes images, videos, sound, copy, branding, logos, the works.
If you’ve copied any of these things from elsewhere and you are caught out you will be severely penalised by Google.
What Google wants to see is quality content from text to images and videos, that achieve your pages’ aim for readers.
They want to see material developed by you (or your marketing team). They want visitors to your website getting ALL the information they want or need easily and clearly, without being confused or frustrated.
At the end of the day these expectations from Google are all about the user (your potential customers) getting the best possible experience and service from the best sites online around the world through the best possible search engine (Google!).
Reviews & Testimonials
If you don’t have a ‘reviews’ or testimonials page this isn’t helping you with your ranking.
Good or bad, all reviews are helpful in Google ascertaining how trustworthy your website and business are.
If you have 20 good reviews and only one bad one, it’s fair to presume Google will not penalise you too badly.
If you have poor reviews on any social media platforms as well, of course, this will arouse suspicion and affect your ranking.
At the end of the day, these expectations from Google are all about the user (your potential customers) getting the best possible experience and service from the best sites online around the world through the best possible search engine (Google!).