Property inspections franchise RedLBP needed licenced building practitioners to sign up as franchisees, but they weren’t having much luck finding them. With the usual scattergun-style marketing plan and brokers who took exorbitant commissions from sales, RedLBP was losing money, and their growth had stalled.
For Victoria from RedLBP, something had to give. She knew there were more effective ways to market, and she turned to Automation Central for help.
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Sell More Franchises,
Spend Less On Ads
Spend Less On Ads
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That’s what we helped one franchise owner do, with 68 pre-qualified leads and a 4080% return on ad spend.
Would you like the same for your franchise business?
Would you like the same for your franchise business?
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Effective franchise marketing found the right franchisees for RedLBP
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Setting up just the right funnel
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After a close inspection of RedLBP’s ad spend, sales pipelines and conversion stats – we decided the next best step was to implement an appointment-scheduling funnel. This would drive qualified leads straight through to their sales pipeline – where most of their conversions were happening.
In December 2019, we launched a new Facebook campaign and funnel for RedLBP – and the results speak for themselves.
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Skyrocketing ahead of targets
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Over the four month campaign RedLBP had 74 enquiries, with 68 holding the right qualifications to enter the sales pipeline. More than a third came through to the final interview, with three of those leads advancing to contract.
That gave RedLBP a $192,000 return on an ad spend of just $4,705 and three highly qualified franchisees. It’s safe to say, the RedLBP team are never going back.
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The results
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4 Month campaign
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74 Enquirers
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CPC $1.51 and CPL $63.58
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68 Leads with the required qualifications entered the sales pipeline
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24 Leads made it to final interview
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6 Leads rapidly advance to the Due Diligence phase resulting in three highly excited new franchisees
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$192,000 Return on $4,705 Ad Spend
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New franchisee - Nathan Hylkema
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Want to know how you can sell more franchises? Contact us today for a free strategy session.
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Imagine your inbox full of high quality leads
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Vic said this about her franchise lead funnel
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The team at Automation Central have transformed our sales pipeline, where others have failed miserably, they have succeeded with bucket loads of quality leads to interview as prospective franchisees who we ultimately convert the pick of the bunch into brand new franchise business units.
With our full investment recouped in just one sale, the ongoing ROI has been fantastic.
AC's understanding of how prospective franchisees 'think and act' is like having the golden chalice in your hands. Their ability to draw in and hold the attention of the right prospects has made the world of difference to our business – I’m thrilled with the results”
Vic Paltridge, Director RedLBP
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Dan & Vic Paltridge - Founding Master Franchisors, Red LBP Franchise System
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Matt Jull knows franchises
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Beginning as a franchisee in 2003, within three years Matt Jull owned multiple franchises that earned 10 times the group average.
By 2007 Matt was working as General Manager for RichMastery, putting him at ‘Franchise Master’ level. He later developed the Jet Cleaning and sKids Master franchise systems, selling millions of dollars’ worth of franchise business.
In 2017, Matt founded Automation Central to share the secrets to his success with other B2B companies, by building high-performance lead-generating funnels.
Based in Auckland, New Zealand, Matt loves helping hard-working people invest in their first franchise ventures. He believes the franchise industry is a good way for people to gain knowledge in business – working and learning alongside experienced experts.
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Matt Jull - Founding Director of Automation Central
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DISCLAIMER STATEMENT:
The stats stated above are statistics from client results. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors... including but not limited to your target audience, offer, and sales process. All business entails risk as well as massive and consistent effort and action.
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