Upsize your marketing opportunities and expand your potential customer-audience to increase your turnover.
The proper description of proper Content Marketing is as follows:
"...a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services."
The value of Content Marketing surpasses any form of one-off advertising across Social Media sites and websites.
Content Marketing goes hand-in-hand with SEO (Search Engine Optimisation) to increase your organic ranking on Google search engines, and gives content to advertise and re-market on social media sites, converting to SALES.
The purpose of Content Marketing is not necessarily to sell-sell-sell, but more to generate a legitimate interest in your brand or product by prospect customers, with the view to amusing, entertaining, educating or informing, all the while subliminally keeping your brand first in mind to the reader.
It’s a consistent update of relevant material initiated by either an email or a blog, Facebook Ad Campaign or a Facebook post. All of these platforms are used together to push the content out in all areas to maximise readership and brand awareness.
The power of Content Marketing is immense and when it’s created and managed property, the results can be incredible.
Credible content builds trust by positioning you as an authority or expert in your field.
A steady stream of meaningful, interesting content will help you to become seen as the authority in your industry and, by extension, re-defining your competitors.
We have a sound history of creating incredibly successful Content Marketing campaigns that have been the sole reason for increasing company turnover by $1-million annually. We think that speaks volumes!