Increase your turnover and get some Google Love from these blog ideas!
Depending on what your blog content is, it needs to be relatable and interesting. Blogs don't actually have to be about your business or product – they just need to be pleasantly readable, informative and interesting. This may sound like it doesn't make sense when the purpose you are spending time blogging on your business website is to attract new, ideal customers looking for your product or service. But think of blogs like an interesting conversation between yourself and a stranger. You’ll remember what that stranger looks like (your brand!), and the conversation you had. Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines, and to drive traffic to your website in organic search.
2. How to’s
People generally hate reading instruction manuals. When was the last time you snuggled up with a glass of wine and the instruction manual to your toaster? How do people figure out how to do stuff? They Google it. WikiHow became insanely popular based on how-to articles alone. You might be surprised to see the kind of things people are Googling. If you can find your niche audience, cater to their curiosities, and give them some helpful answers, you can’t help but create a popular blog.
A ‘listicle’ (list-article) is an article that contains a list of items, for example “10 best ways to get...” or “5 things you need to know about...”. Some marketers have a love/hate relationship with listicles. Listicles, like any form of content marketing, have their own pro’s and cons: but let’s face it, people love to read lists. It’s not just a trend. It’s scientifically proven! That’s why the article you’re reading right now is a listicle!
Everyone loves bacon.
Huffington Post is one of the most popular blogs online, and it has an entire archive of bacon articles. Of course your brand or product probably is so far away from Bacon as a topic you could think it’s utterly irrelevant and a waste of time writing about. But it can attract interested because it’s so left-field as a topic. It’s not a trend going away soon, so get creative and join this huge audience!
4. Beginner guides
Before you can convince someone that you know the advanced stuff, start with 101 beginner guides. Everyone has to start somewhere. Beginner guides are often the way bloggers build organic search traffic at the start. Subject matter experts, on the other hand, are always seeking out the most credible ultimate guides for their areas of expertise. The term “ultimate guide,” however, is a bit overused. You can use some alternate terms if you want, such as these from Business Casual Copywriting:
- Essential Guide
- Complete Guide
- Uncensored Guide
- Last Guide to ____ You’ll Ever Need
If you’re an expert on something, creating an ultimate guide is an ultimately awesome way to do some ultimately popular blogging.
5. Frequently asked questions
Be warned that posting answers to frequently asked questions online won’t stop people from asking anyway. They do, however, serve as a resource for people, and they are often featured on e-commerce websites—but overlooked on blogs. FAQs are blogging gold in any age. Google’s algorithm uses FAQs, questions, and other popular topics as part of its Knowledge Graph. If you’re lucky, you might score a top spot in this coveted place.
6. People features
Featuring select people—customers, professionals, authorities, leaders, etc.,—is a great way to add personality to your blog and create a sense of connection. One of the most popular blogs doing this today is Humans of New York.
Every industry has facts and fiction, which is why shows like Mythbusters got so popular. We love learning what we’ve been doing or thinking wrong this whole time, so popular bloggers debunk myths.