Grow your business and increase turnover by using a quality copywriter
Your business website or Social Media platforms are the first ports of call for prospective clients to find out more about you.
While most small to medium businesses often attempt to write their own copy for their websites, blogs and social media page posts, generally speaking in-house written copy can be completely different to what a prospective client relates to or understands about your brand, business or product.
Quality persuasive copy should be written by a professional copywriter who, with a new set of eyes, will give readers a better perspective on what your brand, business or product is really all about.
Our successful copy-writing rule for quality copy is to use a ‘tone’ that feels like a conversation between 2 people – spoken in a relaxed, informative way.
New Zealand has one of the highest densities of billboard and other hard-copy advertising in the world – but how much new business these pull in is not tangible – and generally, these forms of expensive advertising are talking AT potential new customers, rather than TO them.
Gone are the days of advertising success via aggressive impersonal advertising with no calls to action.
The number one way to engage prospective clients is to treat them with respect, and appreciate they’ve taken time to find out about you and your brand by coming to your website or social media pages.
Here at Automation Central, we’ve seen incredible results with our quality copywriting from being challenged to increase company turnovers by over $1m a year via regular blogs, overhauling website content and allowing an easy relationship development between brands and new prospective clients.